Thinking

In a commoditized world, brand matters way more than people think. Case in point: the explosion of Liquid Death's brand and a $700M valuation.

For B2B companies, is social media even worth it? I break down the business case for why you should invest in social media marketing.

Breaking down five of the most high-profile sports brand launches in 2020, from brand positioning to visual identities.

Are you an entrepreneur, small business owner, or a startup looking for an easy-to-use platform to build your website? If so, you might be wondering which platform is the best for your needs.

Your website is arguably your biggest marketing asset. So marketing should own it. In previous roles, owning the website helped us level-up our marketing and get sh*t done.

Branding is a powerful business solution. It's also an undervalued SEO tactic.

Take a peek under the hood and get a sense of the rebranding process from one of Texas' top branding agencies, BrandExtract.

If you want to be a digital-first company, be inclusive and accessible, and make sure your brand is always up-to-date, it's time to sunset the PDF.

Your brand is both an important business asset and a powerful business solution.

Who does NIL benefit/hurt? What are the branding implications for the athletes, colleges, and the NCAA?

Chris talks about fusing his passions to specialize in football design and why a cohesive, scalable identity helps brands build trust and brand believers.

Chatting all things soccer and Houston on the United Soccer Coaches podcast.